2025 Will be a Year Under the Sign of Nourishment

Wellbeing trends for 2025: fully immersive, transformative experiences

In the past few years, we witnessed an increasing focus on mental health, where mood-based wellness has shifted from a niche offering to a mainstream expectation. From new technology goods to help monitor our health (both mental and physical), to new treatments, wellness is shifting toward hyper-personalization.

At Aethos we embrace this trend, redefining bespoke care: every guest’s unique physical, emotional, and spiritual needs could guide their stay. From private sunrise yoga on secluded Mediterranean beaches in Sardinia and Mallorca(coming soon!), followed by a rich breakfast designed to ease stress, to active sessions of skiing or climbing with personalized recovery programs in Aethos Monterosa.

Of course, these programs would be incomplete without a touch of technology – another important 2025 trend in the wellness world. By blending ancient practices with state-of-the-art technology, at Aethos we create transformative, one-of-a-kind wellness programs. Infrared saunas could incorporate sound therapy inspired by ancient singing bowls, while cryotherapy sessions are paired with herbal compresses using traditional Mediterranean remedies like rosemary and olive oil.

Nature remains in 2025 the cornerstone of wellness, offering innate healing and a sense of grounding. Aethos is perfectly poised to amplify this connection. Guests could participate in eco-therapy programs such as planting wildflowers, nurturing olive trees, mindfulness meditations in secluded pine forests, followed by a wild-herb infused foot soak and tea tasting.

Last but not least, eco-consciousness is central to modern luxury, and in 2025, wellness experiences will need to actively reflect environmental stewardship.

‍

Food trends for 2025: a gourmet evolution rooted in local heritage

1. The appetite for hyper-local experiences has evolved into a necessity, with guests demanding complete transparency in sourcing in 2025 even more than before.
2. Expanding cuisine localism with a hint of modern fusion, chefs at different Aethos locations present special tasting menus spotlighting local ingredients, hosting events celebrating specific local products.
3. Guests will seek deep, emotional connections with their meals in 2025, and Aethos chefs do not disappoint, recounting the history and traditions behind each dish, often rooted in their own family’s traditions and journeys.
4. Another interesting food trend for the year to come is also food increasingly serving dual purposes: nourishment and healing. From breakfasts rich in superfood and functional ingredients into every meal, menus become another source of wealth and wellbeing, while eco-responsible dining will go beyond trends, becoming a central value.
5. In 2025, Aethos is poised to lead the way by merging sustainability, innovation, and tradition into deeply meaningful experiences. Every touchpoint—from a foraged breakfast to an ancient healing ritual—is an opportunity to inspire, rejuvenate, and delight, fulfilling guests expectations and continuing a long tradition of holistic wellness, cuisine and hospitality.